The SNOW media group focuses primarily on winter sports. The main printed title is the ski magazine SNOW, the most visited portal of the group is the SNOW.cz portal. Together they will reach 1.5 million skiers in the Czech Republic and Slovakia for one year.
NORDIC magazine is focused on cross-country fans, power skiers and racers, hobby addicts and ski tourists.
Hundreds of pages of reading
A typical SNOW is 148 pages long, the most extensive (usually the Ski Guide and December edition) can be up to 164 pages long. In total, SNOW publishes around a thousand pages of ski reading per season.
7,400,000+ pages views
This is how many pages on the SNOW.cz portal are viewed by readers in a year. The number of unique visitors ranges around 800 thousand.
219 thousand verified readers per year
SNOW magazine is read by over 219 thousand readers per year, each individual issue is followed by more than 33 thousand skiers. The data is based on the Media Projekt 2026/I.Q readership research, in which SNOW is the only hobby sports title included and which has generated similar results for the past few years.
